2013年8月19日星期一
Looking to the future
Looking to the future
Online retailing (e-Retail) refers to the Internet or other electronic means, for personal or family demands sale of goods or provision of services. Online Retail (B2C/C2C) that both parties to the Internet as a medium of commodity trading activities, namely through the Internet information organization and delivery, to achieve tangible goods and intangible transfer of ownership of the goods or services spending.
Currently, China's C2C online retail market transactions to non-full sense of the person to person transactions, C2C platform is also filled with a lot of B2C and B2B transactions similar to the wholesale trade, a free service model has attracted a large number of transactions and the size enterprise users, but also for C2C online retail service providers to provide value-added subscription services the foundation. Due to a large number of enterprise-level users, C2C online retail service provider's services will not only be a simple platform services, must to marketing, finance, IT and other areas of infiltration. The next wave of online retail market will be driven mainly from traditional enterprises, especially manufacturing enterprises and Channel forward, due to the traditional business model of online retailing are relatively unfamiliar, will be on-line retail services Service providers a comprehensive test of resources and capabilities, but also the future direction of development of the business model. B2C context, the launch of Taobao Mall, the B2C online retail platform model formally introduced online retail market, more traditional companies, including manufacturers, distributors and retailers can in this way into the B2C online retail market, prospects for the development of the model broad, over the next few years will be a strong market growth impetus. With increasing depth the impact of the economic crisis, the traditional companies will pay more attention to the Internet channel, B2C online retail platform will be the traditional enterprises to enter the online retail market in the most convenient choice.
by wang yi ying & wu mei chen
Online Retail and B2C E-commerce is Alive and Well
SOURCES:Based on data from eMarketer,Inc.2007a;U.S.Department of Commerce,2007;Forrester Research,2006;authors'estimates.
The Online Retail Sector Today
Online retailing segment, although smallest
segment of retail industry (3%), is growing at
exceptionally fast rate (25% per year)
Online retail revenues: $137 billion, 120 million
consumers estimated for 2007
Although Internet user growth has declined, the
average annual spending per user has
increased, from $675 in 2003 to $1,123 in 2007
Primary beneficiaries of growing consumer
support: Established offline retailers with an
online presence (e.g., Staples, Wal-Mart, Office
Depot, Best Buy, Sears) as well as first mover
dot-com firms e.g., Amazon Newegg)
Online Retailing: The Vision
Greatly reduced search costs on the Internet would
encourage consumers to abandon traditional marketplaces in order to find lower prices for goods
Market entry costs would be much lower than those for physical storefronts, and online merchants would be more efficient than offline competitors
Traditional offline physical store merchants would be forced out of business
Some industries would become disintermediated as
manufacturers built direct relationship with consumer
Ultimately, few of the above assumptions proved to be correct, and structure of retail marketplace in the U.S. has not been revolutionized
This is because consumers consider brand name, trust,reliability, and delivery time as important as price．
Payment style
Payment
Online shoppers commonly use a credit card or a PayPal account in order to make payments. However, some systems enable users to create accounts and pay by alternative means, such as:
- Billing to mobile phones and landlines
- Cash on delivery (C.O.D.)
- Cheque/ Check
- Direct debit in some countries
- Electronic money of various types
- Wire transfer/delivery on payment
- Invoice, especially popular in some markets/countries, such as Switzerland
Some online shops will not accept international credit cards. Some require both the purchaser's billing and shipping address to be in the same country as the online shop's base of operation. Other online shops allow customers from any country to send gifts anywhere.
The financial part of a transaction may be processed in real time (e.g. letting the consumer know their credit card was declined before they log off), or may be done later as part of the fulfillment process.
Customers
Customers
Online customers must have access to the Internet and a valid method of payment in order to complete a transaction.
Generally, higher levels of education, and personal income correspond to more favorable perceptions of shopping online. Increased exposure to technology also increases the probability of developing favorable attitudes towards new shopping channels.
In a December 2011 study, Equation Research surveyed 1,500 online shoppers and found that 87% of tablet owners made online transactions with their tablet devices during the early Christmas shopping season.
History
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History
The first World Wide Web server and browser, created by Tim Berners-Lee in 1990, opened for commercial use in 1991. Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape's SSL v2 encryption standard for secure data transfer, and Intershop's first online shopping system. Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was also introduced in 1995．
Online shopping
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Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods orservices from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. An online shop evokes the physical analogy of buyingproducts or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The largest of these online retailing corporations are Alibaba, Amazon.com and eBay. Retail success is no longer all about physical stores, this is evident because of the increase in retailers now offering online store interfaces for consumers. With the growth of online shopping, comes a wealth of new market footprint coverage opportunities for stores that can appropriately cater to offshore market demands and service requirements.
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